Providing professional advice, expert guidance and specialist support to all kinds of direct marketing, home shopping,
mail order, e-commerce, multi-channel and distance selling companies... helping you to make the most of your business.
Contact Laurence White by E-MAIL, or call +44 (0)1377 240 039. Visit the WEBSITE for more information.

Thursday, 30 May 2013

Retailers – Make Sure This Doesn’t Happen To You!

More than one in five retail stores will close by 2018; so forecasts the latest report by the Centre for Retail Research. As 2018 is only 5 years away, retailers really need to act NOW to make certain they don’t become part of this grim statistic.

There’s no doubting that trade is already tough out on the High Street, so all retailers need to be making full use of every single potential sales channel available to them. Interestingly, that same report by the Centre for Retail Research predicts that online custom will almost double its market share in the equivalent period ­- from 12.7% in 2012 to 21.5% in 2018. Surely, therefore, those retailers with NO online/mail order presence, NO home delivery service and NO alternative ways of reaching consumers will be most at risk of failure?
You might have a great store with wonderful products, but do you have enough customers? Do you feel left behind, and worried that you could become one of the ill-fated fifth in the next few years? Suspect that you could be doing more to safeguard your future, but don’t really know how to go about it? Would you like to pinpoint what could be done to unleash the true capability of your business?

A commercially-astute, experienced direct marketing expert like Laurence White could give you an impartial view of what you might be missing… what you might be able to achieve... new ideas to help maximise your sales. And it won’t cost you anything to find out more. An initial, informal discussion with Laurence White is free of charge and without any future obligation. There’s no reason to wait any longer. Please contact Laurence today!

Wednesday, 29 May 2013

Let Me Save You Money!

My hourly rate might be higher than you would pay to an employee, but you probably won't need me for very long! You don’t have to pay me for doing nothing… when the work’s done, I’m gone! And you don't have to give me holidays or sick pay, or pay tax, NI or pension contributions for me!

You won't find many employees with my depth of knowledge. I know about home shopping. I have spent more than 35 years working in multi-channel marketing. My experience isn't 'theoretical' either... my hands are well and truly dirtied by working for REAL commercial enterprises, under REAL commercial pressures.

Can I help you? Why not tell me your needs or concerns? I don't charge for my initial consultation and from that you will receive a FREE summary of my recommendations. If I don't think I can help you I'll say so. And if I think I can help you, I will tell you how and give you a quotation for my services.

I always endeavour to identify improvements and/or savings that will more than cover my fee. Even so, my pricing is transparent; hence you should easily be able to judge how my costs compare to alternative solutions. It won't cost you a penny to find out, so don't wait a day longer, please contact me today, in confidence, and put me to the test!