More than one in five retail stores will close by 2018; so forecasts the latest report by the Centre for Retail Research. As 2018 is only 5 years away, retailers really need to act NOW to make certain they don’t become part of this grim statistic.
There’s no doubting that trade is already tough out on the High Street, so all retailers need to be making full use of every single potential sales channel available to them. Interestingly, that same report by the Centre for Retail Research predicts that online custom will almost double its market share in the equivalent period - from 12.7% in 2012 to 21.5% in 2018. Surely, therefore, those retailers with NO online/mail order presence, NO home delivery service and NO alternative ways of reaching consumers will be most at risk of failure?
You might have a great store with wonderful products, but do you have enough customers? Do you feel left behind, and worried that you could become one of the ill-fated fifth in the next few years? Suspect that you could be doing more to safeguard your future, but don’t really know how to go about it? Would you like to pinpoint what could be done to unleash the true capability of your business?
A commercially-astute, experienced direct marketing expert like Laurence White could give you an impartial view of what you might be missing… what you might be able to achieve... new ideas to help maximise your sales. And it won’t cost you anything to find out more. An initial, informal discussion with Laurence White is free of charge and without any future obligation. There’s no reason to wait any longer. Please contact Laurence today!
