A Massive 43% Response Rate!

We all seem to have to work that much harder… that much smarter… nowadays just to eke out a meagre profit. Granted, some direct marketers are still achieving amazing results right now, but for those of us who’ve been involved in the industry since the 1970s, ‘the good old days’ are pretty hard to beat!

How would you like to pull off a 43% response to a 60,000-customer mailing piece? What about raking-in over £100,000 from a 20cm x 3-column black and white advertisement in the Daily Mirror? Or recruiting 25,000 new customers – and taking more than £1 million in revenue - from a single colour page in the Sunday Telegraph Magazine?

These really are genuine results that I witnessed back in the ‘golden age’ of mail order - and that despite shabby fulfilment [28-day delivery] and lousy customer service [28-day reply]… if you were lucky! Could these results ever be repeated in today’s market? Unless you know differently, I don’t think so.

That’s why we should all make the most of every campaign, every time. Leave as little as possible to chance, and never let complacency creep in. Always test, always analyse, always go that extra mile. Check everything, then check it all again. Time spent ensuring your campaign is the best that it can possibly be is never wasted.

If things aren’t quite going to plan, can you easily identify the reason why, and then quickly rectify it? And even if response is OK, are you completely sure it couldn’t be even better? Sometimes a fresh pair of eyes can see what you can’t. An independent health-check, critique or forensic analysis of your campaign could tell you what you’re doing right and what could be done better. Even if you can’t be criticised, at least you’ll be reassured that you’re following best practice.

A campaign review might cost less than you imagine. And that cost could be swiftly repaid by uncovering immediate savings and improvements to be made. So, if you’d like a FREE, confidential, informal chat to discuss possible options, please contact Laurence White today. There’s absolutely no obligation, so please don’t delay a moment longer. Contact Laurence right away - you really have nothing to lose.