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mail order, e-commerce, multi-channel and distance selling companies... helping you to make the most of your business.
Contact Laurence White by E-MAIL, or call +44 (0)1377 240 039. Visit the WEBSITE for more information.

Monday, 28 January 2013

How Do I Pick Winning Products Every Time?

This is a question that I’ve been repeatedly asked during my time in the direct marketing industry. People say to me “Is there a hidden secret to finding and choosing winning products… winning promotions… winning ideas... winning services?” Maybe there is, although I haven’t managed to find it yet. But then I’ve only been in the business for 40 years!

So, if there’s no ‘magic method’, could there be a way for you to improve your current selection technique? Well, that really depends on how good you are already. I don’t want to boast here, except I do know is that my success rate at picking winners is better than many. I follow a formula that I’ve developed over the course of time. It’s not infallible, but it seems to have served me rather well through the years. Here’s my little reminder rhyme:

A lot of science
A lot of art
Use your head
Ignore your heart

Oh, and there’s one more vitally important factor (sorry, but it doesn’t rhyme!) that I always take into consideration when originating new ideas! In fact it’s the most important factor of all and, in my experience, one of the most ignored.

How do you pick your winners? Do you have a controlled system or are you impulsive? Are you happy with the results? If you feel there might be room for improvement, why not contact Laurence White for an initial, friendly, confidential chat? It will cost you absolutely nothing, yet it could transform the way you think! Contact me today to find out more.

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